Introducing De L'Arta – The UAE’s First Science-based Homegrown Personal Care Brand, Made with Innovative and All-Natural Formulations

The One-of-A-Kind Brand Unearthing the UAE’s Natural Resources and cultivating them into a result-driven Personal care range

It’s no secret that skincare and sustainability have been two of the hottest topics over the last couple of years, with individuals increasingly showing interest in eco-conscious beauty options that are kinder to skin and the environment. While the UAE market is saturated with brands from all around the globe, there is nothing quite like supporting a local business that puts innovation, utilising local resources and sustainability at the forefront of its ethos. Introducing De L’Arta - The first Emirati personal care brand, made with innovative, all-natural formulations using native flora. The home-grown concept is exclusively produced and manufactured in the UAE to make you feel special as ever.

The sustainable start-up is born and bred in Abu Dhabi and currently operating out of Masdar City under the support of the Catalyst, a tech accelerator that has been founded from a partnership of Masdar and British Petroleum. De L’Arta’s long-term vision is to become a globally recognisable brand that represents the UAE's economic diversification and innovative approach to maximising the use of local resources.

Founded by Dr. Lina F. Yousef, Sarah F. Yousef and Saeed Al Khoori, who share a simple belief and passion for kind to the earth - good for the people science in everything they do. De L’Arta’s foundation is based on many years of research and development to unearth the power of the UAE’s natural resources and cultivate it into an innovative and result-driven range that cuts back on climate change and reverses the damage to our environment. De L’Arta aims to explore and preserve resources that sustain our planet for future generations.

Lina and Saeed, met each other at the former Masdar Institute of Technology where they found their mutual curiosity for the native plants that grow in abundance on UAE soil. Through their curiosities, they conducted in-depth research to try and understand these plants and their ability to grow in such hot, dry climate and salty soils. Lina and Saeed filed for a patent for their research through Khalifa University and now have the exclusive use of several native plants in personal care. From lab to market, they launched the first collection of skincare using one of the plants from the patent, Tetraena qatarense – a desert plant native to the UAE with an extraordinary ability to survive the harshest of environment. The [Tq] plant is rich in antioxidants and has rejuvenating, anti-inflammatory and wound healing properties. It also provides deep hydration and protects from premature ageing.

Along with the innovative skincare, De L’Arta is also partnering with RECAPP. RECAPP is the first mobile application in Abu Dhabi that provides free door-to-door recyclables collection, empowers each individual in their recycling journey by offering an easy and efficient way to schedule pick-ups for recyclable material such as plastic bottles and aluminum cans. De L’Arta hopes that with their partnership with RECAPP, they can inspire customers to recycle their own packaging while also rewarding responsible behaviour.