De L’Arta Launches Exclusive Formula for the Brand’s Much Anticipated [Tq] Serum this February

Brand also announces collaboration with one of UAE’s emerging urban artists Moaza Matar @moazamatar on their 100% recycled cotton canvas bags for a limited special edition “full-kit” launch

The skincare world is growing and evolving each year, learning about more ingredients and formulas that can hopefully reverse the signs of ageing and provide that beautiful lit-from-within glow that everyone dreams of. With so much information at our fingertips, it can be difficult to know who to trust, which products to buy and ultimately what is best for the skin.

Introducing De L’Arta, a science-based brand that capitalises on the power of the UAE’s native flora for the skin market. The team works cohesively in their outdoor laboratory, involved in every step of the development of their products, creating beautiful and result-driven formulas that are simply marvellous. With De L’Arta being new on the scene, they are committed to growing and learning with their consumers, considering all feedback received to develop the ultimate functioning products for both men and women. And so, De L’Arta took the feedback and has finally launched the much anticipated, exclusive and revolutionary [Tq] serum.

The new serum (AED 85) is joining their existing [Tq] collection. The serum’s formula promises to deliver a potent level of nature’s smartest ingredients, combining hydration powerhouses [Tq], Hyaluronic Acid and Vitamin E, which locks in moisture and smooths the appearance of fine lines and wrinkles. The scientific approach used to create the [Tq] serum helps to not only build the perfect barrier the skin needs to protect itself against environmental pollutants, but also encourages skin regeneration. The high concentration of active ingredients in this silky and fast absorbing serum allows for deeper hydration, creating long lasting results, leaving the skin looking rested, youthful, and supple to the touch.

Alongside De L’Arta’s new serum launch, the brand is very excited to announce their collaboration with one of UAE’s emerging water colourists and reportage illustrators, Moaza Matar, who takes inspiration and sketches from her environment using water-based paint. Her choice of subject gravitates towards nature, people, and their stories. Naturally this inspired De L’Arta who has asked Moaza for a sketch of the [Tq] plant to archive and build stronger awareness of the power and beauty of this UAE native desert shrub. De L’Arta’s intention is to see their brand go global and with these types of collaborations, De L’Arta is looking to expand the multi-disciplinary riches of the UAE – talent, natural resources, and a thriving economy. The limited-edition canvas bags will be exclusively available on De L’Arta’s e-commerce with the purchase of the full [Tq] skincare range (AED 350). With only 1000 units of these special edition bags, do not miss out on the opportunity to support local brands and talent in the UAE today!